Companies throughout the world are increasing brand awareness and sales by using hot air balloons and airships. From large multi-national corporations such as Coca-Cola and Pepsi, to small local retailers, this medium presents a unique way to promote your organisation, products or services.

Unlike static media, balloons and airships can be moved around and targeted to appear where they will maximise promotional impact; they are larger than life, and impossible to ignore. As well as an environmentally friendly floating advertising display, the unusual nature of hot air balloons means that they attract exceptional media coverage in their own right in the form of extensive press and TV coverage.

As a promotional vehicle balloons are very versatile. New products and services can be launched using them. Point of sale impact can be heightened by their appearance, for example tethering outside a large store or exhibition. They can also be used at trade shows, as well as dealer and sales conventions and can dramatically increase commitment and entertainment. Competition themes can be developed around them.

Hot air balloons are also used to create favourable public and employee goodwill, for charity fund raising events and flying valued clients and staff. As well as being a high impact-advertising medium, a ballooning package is also very cost-effective. The media value of ballooning activities has been well proven by hundreds of different companies. The capital cost is little more than the rate of a full-page advertisement in a national newspaper.

To fly your balloon you can call on the services of one of the many professional operating teams who specialise in lighter than air advertising. They provide all the necessary flying crew, event management and PR services. Any level of operation can be tailored to meet your specific needs and budget and we will be pleased to advise you on how best a balloon can benefit your company and, if you wish, recommend a balloon operator to you.

In addition to a conventional shape balloon in your own colours and logo, there are two other options that should be considered. A special shape balloon, which replicates a product or logo, will always command particular attention and leave a lasting impression on the viewer. What TV producer or press photographer could resist a giant elephant or telephone drifting past?

Bristol Balloon Fiesta www.bristolfiesta.co.uk is an excellent example of the high profile type of event that Advertising balloons attend, attracting half a million visitors and 150 balloons annually. For further details of types of balloons, special shapes, sizes of balloons applications for balloons and everything else you should ask, contact David McCutcheon at Airborne Adventures.